Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

In a 3- to 4-page paper, address the following:

• Concentration:
  • Increasing the current customers’ rate of use
  • Attracting competitors’ customers

• Market Development
  • Opening additional geographic markets
  • Attracting other market segments
• Product Development
  • Developing new product features

Include a title page and reference page, and follow APA format