****Templet is in the attachment*****
Watch: Introduction the the SWOT Analysis
If after watching and reading the previous sections you still have questions on how to do a SWOT, this is an additional optional video.Learning Video web：
Now that you’ve read about SWOT analysis, and watched a video on it, it’s time to try doing one on your own.
For this assignment, I’d like you to stick with a hotel or restaurant you know, either because it’s near you or because you have worked there. If you have been doing the PESTEL analysis on hotels, do your SWOT on a hotel. If you have been using restaurants, stick with that here as well.
Use the attached form to complete your SWOT – being careful to keep internal items separate from external items. For the strengths and weaknesses, use not only what you know, but what you find when you go to at least one review site. For the opportunities and threats, start with your journal entries, but feel free to bring in other factors as long as they are EXTERNAL!
Please note that it is not necessary to have each and every box in the form completed – it’s entirely possible that an area should not be a focus for your hotel or restaurant. In fact, it’s likely that many of them will be blank. However, you should end up with approximately 6 Strengths, 6 Weaknesses, 6 Opportunities, and 6 Threats.
When you have completed the template, upload it to ulearn.