BUSN 420 response 2 week 7

Week 7: Dialogue

Please respond the following assignment in the Dialogue area of Blackboard:

Post a message explaining how businesses can compete in a world quickly moving toward smartphone-enhanced shopping? Do you think smartphone-enhanced shopping will transform brick-and-mortar retail? In addition, describe from a biblical worldview how businesses can serve their consumers online as well as in a physical brick-and-mortar location. Support your post with at least two peer-reviewed scholarly journal references.

Reply to two students and use your research to add to or challenge the findings of your peers. Support at least one of your responses with at least one peer-reviewed scholarly journal reference. 300-400 words in APA format with proper citing for references.

Above is what we had to do for our original post. Below is one of my fellow classmate’s post that I need to respond to.

In the business world, today a company or firm must have up to date mobile systems to maintain market share in a world that is going more and more mobile. Businesses, especially retail businesses are feeling the weight of e-commerce giants like Amazon who are streamlining the process for consumers on mobile devices. The evolution of cell phones to smartphones has driven business away from traditional brick-and-mortar retail stores and to the convenience of taking their cellphone out of their pocket and clicking a few buttons to make the same purchase, they would have made at a traditional brick-and-mortar store. Smartphones are described in Business Driven Technology, “They allow for web browsing, emailing, listening to music, watching videos, computing, keeping track of contacts, sending text messages, and taking and sending photos” (Baltzan, 2018, pg. 286). These smartphones allow for businesses to invest into their mobile interface systems so e-commerce can be done directly through web-browsers on phones or through apps. This action by consumers is called mobile commerce or m-commerce, “Selling goods or services to customers over the internet via their smartphones and tablet computers. Transactions are carried out using websites, particularly those tailored for handheld devices, or through applications that enable purchases from particular firms” (Law, 2016). The shift from the dominance of traditional brick-and-mortar stores to the influx of shoppers into m-commerce is transforming how retail businesses approach the consumer. The American Bankruptcy Institute Journal comments on the disruption that is being caused by m-commerce to brick-and-mortar, “introduction of new opportunities for enhancing their shopping experiences influenced customers’ buying habits and their expectations. Customers are becoming more demanding and less loyal to a company or brand because technological developments provided more detailed and timely information about products and services” (Issa, 2017). Traditional brick-and-mortar retail stores must adapt to these changes and create new business models to enhance both their physical and digital stores. Businesses must take note of what the wisest man to ever walk this earth (next to Jesus) said regarding the different seasons of life, “There is a time for everything, and a season for every activity under the heavens” (Ecclesiastes 3:1, New International Version).


Baltzan, P. (2018). Business driven technology (7th ed.). New York, NY: McGraw-Hill (2016).

Delić, M., Knežević, B., & Dužević, I. (2017). Factors influencing customer loyalty towards mobile commerce: The case of young retail customers in Croatia. International Journal of Economic Perspectives, 11(1), 314-325. Retrieved from

Holy Bible: New International Version. (2001). Grand Rapids, MI: Zondervan Pub. House.

Issa, J. M. (2017). The rest of the story about the state of brick-and-mortar retail. American Bankruptcy Institute Journal, 36(11), 36-80.

(2016). mobile commerce. In Law, J.(Ed.), A Dictionary of Business and Management. : Oxford University Press. Retrieved 4 Dec. 2017, from

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