Culture, Media Literacy
Media literacy can be defined as being able to learn as well as understand how the media functions. This may include the organization, what roles they play in our lives, how they may relay news and being able to evaluate and analyze the information being given out by the media. Media literacy is an important skill because aside from being able to build skills of self-expression as well as those of inquiry. Culture on the other hand can be described as a way of life of a certain group. by understanding someone’s culture you are able to understand their characteristics and also have knowledge on their religion, habit, cuisine, music, art among other factors.
With the various developments that have taken place, technology has been one key thing. The digital era has been key in promoting diversity as well as cultures. Most companies especially even cultural institutions are trying to re-invent themselves because of digital era by ensuring they are able to bring cultural experiences including art and literature to the audience through the computers, tablets and smartphones. During the World Culture Forum that happened in 2016, Jill Cousins who is the European executive director pointed out that in the digital era that we are living in it is both the moral obligation as well as economic necessity to the digital tool to promote culture (Koltay, pg. 211-221).
Communication, culture and media literacy are all related terms. Communication involves getting information from a source and letting a receiver understand it thus producing effect. Media is an important channel of helping relay information on culture. Example is how media streams cultural events or write articles on them. People interested in learning something useful about these cultures can be able to access these videos and learn what they would want about the cultures. Through media literacy then one can be able to access these videos, analyze and understand them as well.
Koltay, Tibor. “The media and the literacies: Media literacy, information literacy, digital literacy.” Media, Culture & Society 33.2 (2011): 211-221.