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Current skills that match up with the marketing careers

Career Plan

Student’s Name

Course Code and Number

Instructor’s Name

Date of Submission

Part I

List three marketing careers that you find interesting.

Public Relation communications

Brand management

Market research analyst

Current skills that match up with the marketing careers

Marketing Career Skills I Have Skills I Need

Public relation communications

-Proficient in IT skills

-Excellent communication skills

-Presentation skills

-Time management

-Research skills

-Strategic thinking

-Multi-tasking ability in a high-pressure environment

-Relationship building skills

-International know-how

Brand management

-Team working skills

-Written and verbal communication skills

-Creativity -Relentless customer focus

-Analytical thinking

-Tech and social media savvy

-Strategic thinking

-Relationship management skills

Market research analyst

-Confident presentation skills

-Strong IT skills 

-Excellent communication skills, both spoken and written

-Strong analytical mind

-Good organisational skills

-Commercial awareness

-Methodical approach to work

-Good organisational skills

-An interest in psychology and behaviour

-Ability to notice patterns within statistics

Marketing Career Skills I Have Skills I Need Ideas to gain skills

Public relation communications

Proficient in IT skills

Excellent communication skills

Presentation skills

Time management

Research skills

-Strategic thinking

-Multi-tasking ability in a high-pressure environment

-Relationship building skills

-International know-how In order to become a strategic thinker, one has to be proactive. Realizing that strategic thinking is about being ready for the future, and one of the things one can do is taking initiative to do things even before one is asked to.

All of the events and patterns that occur in the market provide clues as to what the future may hold for the market. Therefore, one can expand his or her horizons in order to get inquisitive about what is going on in the immediate environment as well as the professional field. It is also important to keep an eye out for changes and trends so that s/he can keep up. Maintain up-to-date knowledge of current events and any other subjects that may be relevant to the organization.

Brand management

Team working skills

Written and verbal communication skills

Creativity -Relentless customer focus

-Analytical thinking

-Tech and social media savvy

-Strategic thinking

-Relationship management skills Among the ideas to improve skills in this section is improving listening skills since one’s certain beliefs may have flaws.

– The moment one accepts the possibilities that his or her beliefs may have defects and understand how to overcome them, the next stage is to develop listening abilities. Among the ideas can be talking to co-workers and members of the larger network, and use other viewpoints to educate in the new ways of looking at things. Maintaining an open mind, being responsive to input, and critically examining all one hears will enable one to learn.

Market research analyst

Confident presentation skills

Strong IT skills 

Excellent communication skills, both spoken and written

-Strong analytical mind

-Good organisational skills

-Commercial awareness

-Methodical approach to work

-Good organisational skills

-An interest in psychology and behaviour

-Ability to notice patterns within statistics

To have a strong analytical mind, reading on a much more regular basis can assist one in keeping the mind active, forcing the mind to think in new ways, and encouraging one to see concepts in a different light as they relate to the many characters in the book or texts.

-Getting organized for work through planning, prioritizing the most important tasks first and limiting break times are some of the ideas for one to have methodical approach to working.

Other ideas include practicing problem-solving skills, playing brain games, learning something new, and building on mathematical skills.

One can develop good organizational skills by creating a habit of working in a clean workspace, building a to-do list, task prioritization, organizing working materials, and scheduling tasks.

Market Research Analyst

Personal And Career Goals

Short-term personal and career goals

Improve work-life balance.

Improve communication and networking skills

Improve performance numbers

Waste minimal time as possible during working hours

Developing good organisational skills

Learn public speaking

Increase productivity in the workplace

Achieve key performance indicators

Gain hands-on experience in the research analyst field

Long-term personal and career goals

Pursue further education

Earn a new degree or a new certificate

Build a strong network

Get a promotion

Get a salary increase

Win an industry award

Become a though leader

Create a retirement plan

Objectives (building-block goals)

Focus on personal performance

Get a support network

Make decisions responsively

Taking smart risks

Keeping what drives one alive

Human relations skills

Human relations skills, which are basically soft skills helps one create and balanced and healthy relationships in the workplace.

Important human relation skills

Conflict resolution

Proper listening skills

Good relationship building

Part II

Job Opening

Company Description

SKIM is a refreshingly human customer insights agency with offices in Europe, the US, Latin America, Asia. SKIM people are research heavyweights specialized in customer decision behaviour. With roots in advanced research methods, SKIM converts tough business challenges into actionable answers. For over 40 years, team SKIM works with leading companies to understand and influence buying decisions across all channels.

Job Description

Do you thrive in a fast, technical and commercial environment? Are you passionate about finding solutions for complex business problems and ready for a challenging and rewarding career? SKIM is an international market research consultancy that specializes in optimizing consumer offerings by providing actionable insights. Join us as a Market Research Analyst!

• Learn to manage and execute all phases of a market research study, including: study design, questionnaire development, survey programming (where necessary), fieldwork coordination, analysis, writing consultative reports and presentations.

• Consult clients on their business issues (throughout the entire process) to help optimize marketing communication, product portfolios, and other aspects of new and existing product offerings.

• Learn and utilize advanced quantitative methods and “outside-the-box” thinking to help answer complex business questions.

• Consult with market research/marketing functions with our clients to help them make the best decisions possible by learning to provide clear and actionable recommendations.

Responsibilities

• Learn to manage and execute all phases of a market research study, including: study design, questionnaire development, survey programming (where necessary), fieldwork coordination, analysis, writing consultative reports and presentations

• Consult clients on their business issues (throughout the entire process) to help optimize marketing communication, product portfolios, and other aspects of new and existing product offerings

• Learn and utilize advanced quantitative methods and “outside-the-box” thinking to help answer complex business questions

• Consult with market research/marketing functions with our clients to help them make the best decisions possible by learning to provide clear and actionable recommendations

Qualifications

• Robust academic track record from a top tier program (Bachelor’s degree required). Studies in the areas of: Economics, Engineering, Mathematics, Statistics, Econometrics, Business Administration, Market Research, Marketing, Medical or Behavioral Science, Life Sciences, or Psychology. Master Degrees (relevant field of study) viewed as a plus

• We seek diverse professional experience ranging from relevant internships to three years of professional research preferably from market research, marketing or management consulting firms utilizing analytical/logic skills.

• Must have a passion for learning new quantitative/qualitative research methodologies

• Excellent analytical, oral and written skills required

• Technical proficiency in SPSS, R, and Excel

• Strong interest in the industries SKIM works in, for example, consumer goods, telecoms, technology and healthcare

• Entrepreneurial and pro-active attitude

• Bilingual in English/Spanish is a plus

• Authorization to work in the U.S.

Resume

Students Name:

Email address:

Phone number: 123-456-789

Profile

Market Research Analyst with a strong focus on results and data-driven decision-making. I have a broad range of experience in strategic market planning, generating new company strategies, and designing marketing plans. Competent in analyzing the market and determining competitive circumstances. Business and Management with Marketing degree from a reputable university, exceptional strategist with good communication abilities, and Business & Management with Marketing degree from a reputable institution. Committed to attain the greatest possible level of company development and to fulfil all of our objectives and ambitions.

Work experience

Carried out professional market research to determine the target market, market circumstances, consumer behaviour, market dynamics, and competition, among other things.

Did strategic market planning, data was gathered and evaluated, and new company strategies were developed and implemented.

In addition, I developed extensive questionnaires and surveys, did business predictions, and took part in weekly team meetings with management team of the company.

Worked on continuous improvement of client satisfaction, which saw a rise from 86 percent to 98 percent in little over two years of work.

Participated in the development of new marketing strategies, as well as collaboration with other departments, has resulted in a 16 percent boost in the total company efficiency, according to the results.

Was awarded Employee of the Month honours, which were only given to those who achieve outstanding outcomes while maintaining a high level of performance.

Education

09/2012 – 05/2016, Business & Management with Marketing, Castleton University, Castleton, VT, United States

GPA: 3.98 (Top 5% of the Program)

The 2015 Academic Excellence Award winner

Clubs and Societies: FinTech Society, Economics Society, Marketing Society,

09/2010 – 05/2012, IB Diploma Program, Metropolitan School Frankfurt, Frankfurt, Germany

Graduated with Distinction (Grade 1 – A/excellent equivalent in all 6 subjects)

The 2012 Best Graduate Award winner

Activities: Business Club, Economics Society, Riding Society

Skills

Languages

German

English

Spanish

Computer Skills

Microsoft Office

MediaRadar, TypeformHubSpot Marketing

Visual IQ, Looker

Interpersonal Skills

Communication Skills

Creative

Detail-oriented

Problem-solving

Teamwork

Time Management

Volunteering

09/2014 – 05/2015, Social Media Account Manager, Castleton University, Castleton, VT, United States

Certificates

02/2019, Certified Market Research Analyst, International Institute of Market Research and Analytics

Part III

Career Portfolio

Part IV

How does the job description you found in Part II compare to your overall career goals? Could this job be a good fit for you in the future?

My career goals do match with the job description in Part II. And hence, this job may particularly be a good fit for me in the coming years.

What are some of the benefits of professional development? How could you work this into your career plan in the future?

Increased employee retention, increased credibility and confidence, improved efficiency and increased collective knowledge are among the benefits for professional development.

What entrepreneurship opportunities exist for you in this current career path?

For entrepreneurial opportunities in this career path, one can start a marking consultancy.

Where might you need to adjust your personal and professional goals in your career plan as you continue to grow and change?

I may need to shift from the employment market to create my own brainchild through my own company.

"Get 15% discount on your first 3 orders with us"
Use the following coupon
FIRST15

Order Now

Career Plan

Student’s Name

Course Code and Number

Instructor’s Name

Date of Submission

Part I

List three marketing careers that you find interesting.

Public Relation communications

Brand management

Market research analyst

Current skills that match up with the marketing careers

Marketing Career Skills I Have Skills I Need

Public relation communications

-Proficient in IT skills

-Excellent communication skills

-Presentation skills

-Time management

-Research skills

-Strategic thinking

-Multi-tasking ability in a high-pressure environment

-Relationship building skills

-International know-how

Brand management

-Team working skills

-Written and verbal communication skills

-Creativity -Relentless customer focus

-Analytical thinking

-Tech and social media savvy

-Strategic thinking

-Relationship management skills

Market research analyst

-Confident presentation skills

-Strong IT skills 

-Excellent communication skills, both spoken and written

-Strong analytical mind

-Good organisational skills

-Commercial awareness

-Methodical approach to work

-Good organisational skills

-An interest in psychology and behaviour

-Ability to notice patterns within statistics

Marketing Career Skills I Have Skills I Need Ideas to gain skills

Public relation communications

Proficient in IT skills

Excellent communication skills

Presentation skills

Time management

Research skills

-Strategic thinking

-Multi-tasking ability in a high-pressure environment

-Relationship building skills

-International know-how In order to become a strategic thinker, one has to be proactive. Realizing that strategic thinking is about being ready for the future, and one of the things one can do is taking initiative to do things even before one is asked to.

All of the events and patterns that occur in the market provide clues as to what the future may hold for the market. Therefore, one can expand his or her horizons in order to get inquisitive about what is going on in the immediate environment as well as the professional field. It is also important to keep an eye out for changes and trends so that s/he can keep up. Maintain up-to-date knowledge of current events and any other subjects that may be relevant to the organization.

Brand management

Team working skills

Written and verbal communication skills

Creativity -Relentless customer focus

-Analytical thinking

-Tech and social media savvy

-Strategic thinking

-Relationship management skills Among the ideas to improve skills in this section is improving listening skills since one’s certain beliefs may have flaws.

– The moment one accepts the possibilities that his or her beliefs may have defects and understand how to overcome them, the next stage is to develop listening abilities. Among the ideas can be talking to co-workers and members of the larger network, and use other viewpoints to educate in the new ways of looking at things. Maintaining an open mind, being responsive to input, and critically examining all one hears will enable one to learn.

Market research analyst

Confident presentation skills

Strong IT skills 

Excellent communication skills, both spoken and written

-Strong analytical mind

-Good organisational skills

-Commercial awareness

-Methodical approach to work

-Good organisational skills

-An interest in psychology and behaviour

-Ability to notice patterns within statistics

To have a strong analytical mind, reading on a much more regular basis can assist one in keeping the mind active, forcing the mind to think in new ways, and encouraging one to see concepts in a different light as they relate to the many characters in the book or texts.

-Getting organized for work through planning, prioritizing the most important tasks first and limiting break times are some of the ideas for one to have methodical approach to working.

Other ideas include practicing problem-solving skills, playing brain games, learning something new, and building on mathematical skills.

One can develop good organizational skills by creating a habit of working in a clean workspace, building a to-do list, task prioritization, organizing working materials, and scheduling tasks.

Market Research Analyst

Personal And Career Goals

Short-term personal and career goals

Improve work-life balance.

Improve communication and networking skills

Improve performance numbers

Waste minimal time as possible during working hours

Developing good organisational skills

Learn public speaking

Increase productivity in the workplace

Achieve key performance indicators

Gain hands-on experience in the research analyst field

Long-term personal and career goals

Pursue further education

Earn a new degree or a new certificate

Build a strong network

Get a promotion

Get a salary increase

Win an industry award

Become a though leader

Create a retirement plan

Objectives (building-block goals)

Focus on personal performance

Get a support network

Make decisions responsively

Taking smart risks

Keeping what drives one alive

Human relations skills

Human relations skills, which are basically soft skills helps one create and balanced and healthy relationships in the workplace.

Important human relation skills

Conflict resolution

Proper listening skills

Good relationship building

Part II

Job Opening

Company Description

SKIM is a refreshingly human customer insights agency with offices in Europe, the US, Latin America, Asia. SKIM people are research heavyweights specialized in customer decision behaviour. With roots in advanced research methods, SKIM converts tough business challenges into actionable answers. For over 40 years, team SKIM works with leading companies to understand and influence buying decisions across all channels.

Job Description

Do you thrive in a fast, technical and commercial environment? Are you passionate about finding solutions for complex business problems and ready for a challenging and rewarding career? SKIM is an international market research consultancy that specializes in optimizing consumer offerings by providing actionable insights. Join us as a Market Research Analyst!

• Learn to manage and execute all phases of a market research study, including: study design, questionnaire development, survey programming (where necessary), fieldwork coordination, analysis, writing consultative reports and presentations.

• Consult clients on their business issues (throughout the entire process) to help optimize marketing communication, product portfolios, and other aspects of new and existing product offerings.

• Learn and utilize advanced quantitative methods and “outside-the-box” thinking to help answer complex business questions.

• Consult with market research/marketing functions with our clients to help them make the best decisions possible by learning to provide clear and actionable recommendations.

Responsibilities

• Learn to manage and execute all phases of a market research study, including: study design, questionnaire development, survey programming (where necessary), fieldwork coordination, analysis, writing consultative reports and presentations

• Consult clients on their business issues (throughout the entire process) to help optimize marketing communication, product portfolios, and other aspects of new and existing product offerings

• Learn and utilize advanced quantitative methods and “outside-the-box” thinking to help answer complex business questions

• Consult with market research/marketing functions with our clients to help them make the best decisions possible by learning to provide clear and actionable recommendations

Qualifications

• Robust academic track record from a top tier program (Bachelor’s degree required). Studies in the areas of: Economics, Engineering, Mathematics, Statistics, Econometrics, Business Administration, Market Research, Marketing, Medical or Behavioral Science, Life Sciences, or Psychology. Master Degrees (relevant field of study) viewed as a plus

• We seek diverse professional experience ranging from relevant internships to three years of professional research preferably from market research, marketing or management consulting firms utilizing analytical/logic skills.

• Must have a passion for learning new quantitative/qualitative research methodologies

• Excellent analytical, oral and written skills required

• Technical proficiency in SPSS, R, and Excel

• Strong interest in the industries SKIM works in, for example, consumer goods, telecoms, technology and healthcare

• Entrepreneurial and pro-active attitude

• Bilingual in English/Spanish is a plus

• Authorization to work in the U.S.

Resume

Students Name:

Email address:

Phone number: 123-456-789

Profile

Market Research Analyst with a strong focus on results and data-driven decision-making. I have a broad range of experience in strategic market planning, generating new company strategies, and designing marketing plans. Competent in analyzing the market and determining competitive circumstances. Business and Management with Marketing degree from a reputable university, exceptional strategist with good communication abilities, and Business & Management with Marketing degree from a reputable institution. Committed to attain the greatest possible level of company development and to fulfil all of our objectives and ambitions.

Work experience

Carried out professional market research to determine the target market, market circumstances, consumer behaviour, market dynamics, and competition, among other things.

Did strategic market planning, data was gathered and evaluated, and new company strategies were developed and implemented.

In addition, I developed extensive questionnaires and surveys, did business predictions, and took part in weekly team meetings with management team of the company.

Worked on continuous improvement of client satisfaction, which saw a rise from 86 percent to 98 percent in little over two years of work.

Participated in the development of new marketing strategies, as well as collaboration with other departments, has resulted in a 16 percent boost in the total company efficiency, according to the results.

Was awarded Employee of the Month honours, which were only given to those who achieve outstanding outcomes while maintaining a high level of performance.

Education

09/2012 – 05/2016, Business & Management with Marketing, Castleton University, Castleton, VT, United States

GPA: 3.98 (Top 5% of the Program)

The 2015 Academic Excellence Award winner

Clubs and Societies: FinTech Society, Economics Society, Marketing Society,

09/2010 – 05/2012, IB Diploma Program, Metropolitan School Frankfurt, Frankfurt, Germany

Graduated with Distinction (Grade 1 – A/excellent equivalent in all 6 subjects)

The 2012 Best Graduate Award winner

Activities: Business Club, Economics Society, Riding Society

Skills

Languages

German

English

Spanish

Computer Skills

Microsoft Office

MediaRadar, TypeformHubSpot Marketing

Visual IQ, Looker

Interpersonal Skills

Communication Skills

Creative

Detail-oriented

Problem-solving

Teamwork

Time Management

Volunteering

09/2014 – 05/2015, Social Media Account Manager, Castleton University, Castleton, VT, United States

Certificates

02/2019, Certified Market Research Analyst, International Institute of Market Research and Analytics

Part III

Career Portfolio

Part IV

How does the job description you found in Part II compare to your overall career goals? Could this job be a good fit for you in the future?

My career goals do match with the job description in Part II. And hence, this job may particularly be a good fit for me in the coming years.

What are some of the benefits of professional development? How could you work this into your career plan in the future?

Increased employee retention, increased credibility and confidence, improved efficiency and increased collective knowledge are among the benefits for professional development.

What entrepreneurship opportunities exist for you in this current career path?

For entrepreneurial opportunities in this career path, one can start a marking consultancy.

Where might you need to adjust your personal and professional goals in your career plan as you continue to grow and change?

I may need to shift from the employment market to create my own brainchild through my own company.

"Get 15% discount on your first 3 orders with us"
Use the following coupon
FIRST15

Order Now

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