Marketing involves the advertising, selling and promoting of goods and services from one avenue to another. Marketing is a significant aspect in trade owing to its ability to enhance the interest of involved parties. There are several forms of marketing that have been created as a result of the globalization and introduction of technology. This has changed the dynamics of the trade making marketing one of the more advanced industries. One of the concepts that materialized from the evolution of marketing is the introduction of digital marketing. Digital marketing is the use of various aspects of the computer technology when advertising goods and services. Most companies have resorted to using the internet to reach out to a large population compared to other marketing forms.
The focus of this paper is to provide an analysis of the application of digital marketing in the current market. The paper follows the marketing activities of one of the websites that dedicates a majority of their advertisements and promotions to the web. The website in this case is steampowerd.com which concentrates on the trade of the latest video games in the market. The thesis of the paper is therefore based on the consumer purchasing plan of the products with the help of the marketing concept.
Steampowerd.com is a company that sells computer games. Most of these games are technologically oriented in that one of the functions they need to function is computer related. Video games have over the years changed from simple games to advances forms of creative games. The games in question target a particular market making them an essential part of the lives of the people who use them. The age bracket of the target market is 8- 25 which widens the scope of the number of clientele exposed to the products. This gives rise to the creation of consumer purchasing plans that involve the analysis of the purchasing patens of the clients. One of the ways of analyzing the purchasing trades is by the use of survey. Conducting a survey of the activities involved in the digital marketing website showcases the rate at which the industry continues to grow as a whole.
On studying the website, one notices the development of the advertising trend and the number of consumers that have taken on this form of purchasing. The survey in this case should be reflective of the reception of the services provided by the website. The survey concentrates on the purchasing trends of the customers and their involvement in the performance of the website. The website has in display the new products available to the market on their introduction. These products are accompanied with explanations of the features, issues and quality of the games. The games range from children games to adult oriented games. The website also has in place different channels that deal with announcements, updates from clients, press releases and blogs that talk on the products introduced into the market.
The website has put in place a section where customers can update the information they review concerning their new products. These reviews involve the experiences the customers have had as a result of the purchase and trial of the products. Updates are also involved the creation and release of new version of the same product. This portrays the advantages and disadvantages f the updated product in comparison to the previous one. The survey also looks at the number of consumers that the website attracts in a selected period. This is derived from the rate of purchases of the consumers.
Online consumer purchasing differs from the traditional forms of purchasing in all aspects. One of the areas of significance is the records on the exchange of the goods, preferences and prices online. The purchasing plan is dedicated to the use of the procurement process when acquiring a product. The website provides login details which is essential for the exposure to the games sold. The login details also have options that require the presentation of the methods a client would prefer to purchase a product. Some of the options differ depending on the payment plan and financial ability of the client.