1. Complete a Porter’s Analysis to Industry Analysis on an Improved  Business Industry (not the airline industry) using the six forces.  Indicate each force’s competitiveness intensity by signifying  Low-Medium-High, or a combination of two grades.  Support your evaluation on each force’s competitiveness position in the industry.
2. Discuss five trends in the external environment scanning process that will affect most businesses.
3. Create a Strategic Group Map of industry (but not the airline  industry) using two broad characteristics- price and product-line. Use  at least eight firms in this analysis.
4. Create an Industry Matrix featuring your Strategic Audit firm and  two competitors. Use five Key Success Factors, one of which should be  low cost. Use the table found in Chapter Four for this assignment.

Each assignment will use the following APA format:

• Short paper 1-2 pages
• 1″ margins
• Double-spaced
• 12 pt. Times New Roman font
• Include name on the front page