Ever Care Competitor Analysis
Due to the demand of ethics and a dominant brand image, the healthcare industry (in the social care and domiciliary sectors) has become among the most competitive industries in the current global business environment. It is one of the most essential businesses in the economic and social wellbeing of a nation. The sector is also supported by its large size and co-dependence involving the broader healthcare sector which forms one of every citizen’s basic rights. This is one of the few industries where demand for services has remained strong and consistent throughout time. It is a sector that continued to thrive even in the midst of the ongoing COVID-19 global pandemic. Helping Hands and Bluebird, two huge organizations, are fierce competitors for EverCare in the domiciliary sector. While quality of service and health-care system expenses are closely related to the strategic objective and goals of these companies, they are also considered factors of consumer satisfaction. These elements provide a platform to be the largest sources of competitive advantage in the social care industry and the domiciliary sector in particular. The main points of competitiveness include the training programs, quality of products and services, customer orientation, value proposition, and endorsement by recognized bodies in the UK.
Helping Hands Analysis
Helping Hands provides expert health care and medical support to every adult of all ages in need of social care, regardless of health and medical needs. The support provided is geared towards ensuring that people have the best opportunity to live self-sufficiently in their homes. The company’s selling point is a personal connection with its clientele. For instance, it has a value proposition of working with a client and their family to create workable client needs and preferences, establish a tailored care package that is specific to a client, and provide 24-hour support. Due to the increase in competition in the domiciliary sector in the global scene, Helping Hands also has created family values as a part of its mission, vision, and core values in order to appeal more to its target market. It markets itself as an endorsed private home care provider with family values.
Starting out as a local family-owned establishment in 1989, Helping Hands demonstrates a recognition of the value placed on the relationship between people in the family setup. The most important marketing and value proposition aspect is centered on family values. Those same family values still exist and influence every aspect of Helping Hands today, as they did all those years ago before the company became among the largest and most regarded home care providers in the United Kingdom. Upon joining the Helping Hands team, new workers get a series of orientation courses that prepare them to deliver excellent client care. They are treated as members of the family at every step of the process, ensuring that they are completely sold into the idea of a family-oriented system and organizational structure and culture. Training improves the overall performance of a firm (Khan, Khan, & Khan, 2011; Dos Santos, 2019). Therefore, the commitment to family, and an organisational culture founded on the basics of family life are the main selling points at Helping Hands, inculcated into the organizational culture, management, training, and service delivery.
In terms of its services and employees, Helping Hands boasts of a large network of experts and facilities that enables the organization to attract the best talent. Home carers at Helping Hands are carefully selected because of their demonstrated compassion for others and their ability to uphold the high-quality standards established by the internal employee training guidelines that adhere to the Care Quality Commission. This is further developed by having multiple locations in the country to ensure faster and localized delivery of services. In matters quality, Helping Hands is endorsed by a majority of recognized firms in the UK including the United Kingdom Home Care Association (UKHCA), the Dementia Action Alliance (DAA), the Spinal Injuries Association (SIA), and the United Kingdom Acquired Brain Injury Forum (UKABIF). Helping Hands also sells itself as a quality company that is regulated rated, and inspected regularly by the CQC as well as the Care Inspectorate Wales. Lastly, Helping Hands has put in place the most recent procedures and best practices intended at helping to prevent the contraction and spread of COVID-19. In this, the organization has trained its staff on handling any reported cases, including early detection and prevention measures.
Bluebird has a different value proposition in comparison to EverCare and Helping Hands. The company supports its clientele to keep their preferred lifestyle. It has a customer-centric system that allows the client receiving care to retain control of their choices and preferences in line with their health and medical needs. Bluebird provides its customers with the support and home care needs that are completely controlled by the receiver of care, regarding their desires on type of health program, the location, and the time. Bluebird is a company that specializes in dealing with consumers and their families that require in-home care. It provides a one-of-a-kind service of individualized care services ranging from check-in appointments to full-time live-in support. The selling point of the company is its fully integrated system that is customer focused in every sense.
In terms of home care and the support required, Blue Bird keeps the customer in control. The value proposition is that the customer must always retain control of what they desire and the company must work towards meeting these demands 100%. Regarding specialist care, Bluebird understands the need for extra care and 24-hour support. Other competitive products and services that the organization provides to its customers include but are not limited to: assistive technologies, homecare services, palliative care, dementia care, learning disability support, bariatric care, end- of life care, and mental disabilities care.
The organization culture at Bluebird uses a customer-focused structure as a foundation for its organizational culture, training needs, and general value proposition to its customers. Bluebird, like the majority of businesses today, takes advantage of industry trends, new ideas, and consumer and company needs to develop goods and services that people want to buy and recommend to their friends and family (Reddy et al., 2018). While there are numerous aspects and stakeholders to examine when operating a social care business, Bluebird prefers to operate as a customer-focused company that responds to the needs and desires of its clients. The approach aids the company in establishing a loyal consumer base (Dewnarain, Ramkissoon, & Mavondo, 2019). Customers are more likely to buy from organizations that they believe take their requirements into account when developing products and services. Customers are also more likely to return to organizations that prioritize customer service training for their employees. The organization also uses current scientific evidence and proposed measures to prevent and report all COVID-19 cases. In all its branches, Bluebird uses its employees to provide best care for its customers, thus using trust to build an organizational culture and strength.
Bluebird Care. (2022). Home: About Us. Available at https://www.bluebirdcare.co.uk/
Dewnarain, S., Ramkissoon, H., & Mavondo, F. (2019). Social customer relationship management: An integrated conceptual framework. Journal of Hospitality Marketing & Management, 28(2), 172-188.
Dos Santos, L. M. (2019). Rural public health workforce training and development: the performance of an undergraduate internship programme in a rural hospital and healthcare centre. International journal of environmental research and public health, 16(7), 1259.
Helping Hands. (2022). Home Care: About Us. Available at https://www.helpinghandshomecare.co.uk/Khan, R. A. G., Khan, F. A., & Khan, M. A. (2011). Impact of training and development on organizational performance. Global journal of management and business research, 11(7).
Reddy, P., Onitskansky, E., Singhal, S., & Velamoor, S. (2018). Why the evolving healthcare services and technology market matters. McKinsey & Company, 12.