Company: Google Inc.

Create: Create a new division for Google Inc.

Develop: A minimum 1,200-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division. Ensure you are in alignment with the existing company that you have researched.

Include: the following:

• Propose a new product or service for the new company division for the existing company you have reviewed. The division should be customer-focused with an innovative mission and vision statement. Ensure you are differentiating your product or service.
• Describe how the division addresses customer needs and achieves competitive advantage.
• Create a vision statement and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
• Explain how the vision, mission, and values of the new division align with the existing company’s mission, vision and values.
• Summarize how the vision, mission, and values guide the division’s strategic direction.
• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.

I have attached my research paper including Google Inc.’s mission statement, vision statement, and values.This will be useful in making sure the new division created aligns with Google Inc.’s existing company.