the company’s supply chain model identifies complementary promotions and potential sales volumes. The model allows the company to evaluate the state of different markets depending on their geographical locations and their customers’ consumption patterns and preferences in various regions to determine the flavors and quantity to channel to respective regions. The information gathered from the market setup aids the beverage company in determining the advertisement channels and methods that would reach as many people as possible and influence their decision to consume their product (Nair et al.