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A business proposal is one of the routes in sales. It is an offer written by a seller to a particular purchaser informing the client of the goods or services being offered by the seller and also detailing the financial and marketing strategies in place for the prosperity of the business. It is a first step of a seller creating a rapport with a prospective client. According to Jane (1995), ‘it’s a persuasion.’
This is a proposal to introduce the idea of putting in place a catering service at the sweet plate in down town. Stallion recipes have been requested to propose a program of service delivery and appropriate recipes to be served at the sweet plate restaurant. This service will allow the sweet plate to directly increase its sales and therefore their profits at large, improve on the services offered and the efficiency with which such services will be offered to its clients at large. This service will also increase the recognition of sweet plate to the community and its entire environs. Breakfast must be served from six o’clock in the morning, every day of the week; snacks must be available throughout the day, though with an advance request of about 30minutes by the customer. Dinner will be served as from seven o’clock in the evening with special delivery upon request by the customer. There shall be no addition to the existing catering and managerial staff.
At first the main target shall be the kind of foods that will be offered at a particular time of day or night and the quality of the food served to the clients. Later on the focus will be on the delivery service that is to be started to ensure ease of access to the services of sweet plate to the customers who have a tight working schedule or who would just like to indulge in the sweet plate foods in the comfort of their homes or offices. The lunch menu should be similar to the dinner menu although the dinner menu should not have snacks as part of the menu. The dinner menu should have a minimum of a three course meal while the other meals can comprise of only one dish as a client shall prefer.
The catering should be full service with attractive catering presentations. This will slightly raise the cost of service provision but will pose no financial risks because the increase in the quality of service will be proportional to the charge for the service offered and the quality of service will definitely lead to an increase in the number of customers. Flyers which shall be inserted in the dinner and lunch menu to create awareness to potential clients shall be provided to you at no extra cost with table toppers for ease identification of tables shall be provided at a reduced price. With these improvements there is no financial risk with only a little extra cost for the table toppers and new linens for the aesthetic value to be added in the restaurant.
Stallion recipes are a fast growing restaurant improvement service company that is strongly involved in the reconstruction of restaurants and provision of world class caterers. With one hundred restaurants that have been improved in the last two years we guarantee quality services and quality staff too. We will offer services like preparing the menus for your various meals, reconstruction and decoration of the restaurant to the modern day look, of outfits to be worn by your caterers during work and also provision of quality staff to work on either a contract or permanent basis. We also provide table linens, table toppers and flyers at a price dependent upon our agreement, which in your case the flyers shall be provided at no cost and the table toppers at a reduced price. We also provide marketing strategies for clients to ensure prosperity of their business and also recognition around the community. Our marketing proposals depend upon the needs of our client and the kind of impression our clients would like to put forward. You shall therefore give us your desire on the marketing effect you will like to put forward and we shall gladly put it in place.
For the kind of restaurant sweet plate is we suggest a complete renovation of the whole restaurant to give it a new modern look with the addition of extra decorations to give it the attractive look. An investment in brightly colored linens for the tables and a brighter shade of wall paint will give it a completely new look that will definitely attract all passer-by to sample your sumptuous meals. This will mean a slightly higher cost at start but in the long run it will all be worth because there will be a sudden increase in the number of customers visiting the restaurants yielding more in sales and therefore a higher profit than before. We also suggest a refresher course of your caterers to equip them with the knowledge and skills to attend to customers better. Consideration of provision of unique but natural and balanced meals will attract more customers to your restaurant. This will present your restaurant to customers as an exotic place to be identified with. We also suggest offering formal catering services to customers who will attract corporate to hold functions in your restaurant or even use your catering services during their business functions. Formal services also, though slightly expensive, will open up your restaurant to a higher cartel of customers who will prefer such a place for both social and business functions that are well a part of their lifestyle. A final improvement to your business that we deem important will be change of menus for different times of meals, that is, a different menu for breakfast, lunch and dinner; a different menu specifically for snacks will also come in handy when it comes to catering for corporate customers.
Finally, we offer marketing suggestions depending on the type of client we have. For your type of business we suggest a marketing plan that will reach directly to the customers. Insertion of flyers in the dinner and lunch menu will enable you reach out to potential customers who may not necessarily have heard of sweet plate before. We also suggest putting up posters in the neighborhood of the restaurant to advertise it to the people working and living around these places. Holding events for both social and business functions will also create awareness of sweet plate to a larger number of people simultaneously. Such events bring people from far and wide and therefore create a much better place to market the sweet plate restaurant to people who would have otherwise not known anything about such a restaurant because of their distance from this place. We have found our marketing analysis to work as is evident of the many other restaurants that have contracted stallion recipes for our services.
In conclusion we can say that contracting our services will lead to an improvement in both your turn over in terms of customers and profits. We will do our best to ensure the prosperity of your business and also the diversity of the business to ensure quality service delivery.
Jane, Fraser. (1995). Professional proposal writing. England: Gower publishing limited.
Stephen, B., Shiring. (2000). Introduction to Catering: Ingredients for Success. U.S.A: Thomson learning Inc
Joyce, Weinberg. (2007). The Everything Guide to Starting and Running a Catering Business. USA: Adams media.