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Uncertainty Reduction

Here’s what we’re going to read carefully in preparation for our visit from Michael Blight tomorrow.

A few pages out of the Uncertainty Reduction Chapter 19.

Subheads: Introduction and Uncertainty Reduction: Predict and Explain (pp. 108-110) and subhead Message Plans to Cope with Uncertain Responses (pp. 116-119). Glance a the rest of the chapter if you have time.

In addition, carefully read these brief linked articles.

#1: https://hbr.org/2013/05/what-is-organizational-culture

#2: https://sproutsocial.com/insights/value-of-advocacy-for-higher-ed/

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