Understanding customers’ lifestyle and knowledge forms a crucial aspect of determining the target market. In order to come up with an effective target market, the team will perform an analysis that assists in market entry strategies formulation. Microsoft Corp being the leading producer of computer software and accessories targets large companies like Microsoft, Samsung and Google Inc. According to Kumar (2009), an organization should respond to consumer issues in order to achieve total customer satisfaction. Microsoft Corp has experienced innovation stagnation and slow product development due to the incapacity of some senior employees. The competitive advantage, cost and market analysis forms the key drivers that an organization target market analysis is based on. Microsoft Corp expands 8its market by improving product development strategies and creating awareness for the organization to monitor the environment closely.
Product position is a fundamental aspect in marketing since different brands have varying distribution strategies depending on their nature. Product positioning analyses will involve determining the target audience, developing perfect pricing strategies, and possessing quality selling channels. In addition, all efforts made in a business have the focus of providing customers with what they demand irrespective of price and cost. Product positioning for Microsoft Corp follows a perfect distribution channels that include advertising and promotions. On the other hand, the company enjoys an enormous brand loyalty that will enable the company make sufficient profits. Moreover, product positioning would require process ranging from communicating to the prospective markets, like Google and Samsung about innovations and product development progress. The development of a correct distribution channel makes the business concentrate and utilize the available resources in realizing more opportunities (Armstrong and Kotler, 2008). The company falls in a better position of placing the product and achieving a competitive advantage.
Armstrong, G, & Kotler, P. (2008). Principles of Marketing. Pearson/Prentice Hall.
Kumar, V. (2009). Journal of Marketing Strategy. 30 (2)