Answer the following questions (at least half page for each questions)

• On what level of Maslow’s Hierarchy of Needs would you place each of the following decisions: (a) buying health insurance, (b) going skiing, (c) following a low-fat diet?
• The Select Group has decided to offer the first accountable care planmanaged care product in a small community of 25,000 people in West Virginia. Accountable care organizations (ACOs) are a new concept, especially in this region. In conducting a consumer survey prior to the introduction of this structure, Select Group finds that attitudes toward ACOs are very negative. Some people believe they will be locked into a system if they join where others feel this form of health care delivery is a socialistic approach to medicine. What options does Select Group have in trying to change these attitudes?
• A health group wants to identify consumers who: once went to a competing primary care group but left that group; have at least one child; and live in the primary service area of the town’s hospital. Write the questions to target this population and suggest the best method for getting this information.
• Listed below are the alternative samples obtained by a health care marketing research firm for its clients. Describe the type of sample each represents.
  • Ten people sitting in the waiting room are asked to describe the ambiance of the facility and the attitude of the receptionist.
  • The medical school samples alumni regarding an evaluation of their education. Respondents are selected in an amount equal to the same population of specialties from the graduating class.
  • The walk-in clinic calls every 15th patient who visited the clinic on Wednesday to assess whether the patient was greeted by the receptionist and given a handbook regarding the scope of services and an explanation as to how the clinic operated.