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• Assignment 2- Evaluating Market Research Tools Assignment 2: Evaluating Market Research Tools (Be sure to always use Google Chrome or Firebox as your browser when accessing the websites).Due Week 8 and worth 240 points Companies can conduct marketing research in many ways. Let’s compare tools. Using the same company from the Week 4 Assignment 1, examine the Market Analyses provided by GlobalTrade.net, located at http://www.globaltrade.net/international-market-analyses-reports.html. On the left-hand side of the page, there is a section titled, “Browse the Market Analyses by Industry.” Click on the industry that is closest to the selected company from the Week 4 discussion. Review the resources that this search yields in order to gather information on possible countries where the company could expand. Compare the information you locate from GlobalTrade.net against the Market Research Database from U.S. Commercial Services located at www.buyusa.gov. Once you are in the website, click the first box that contains the question “Do you export U.S. Products or Services?” This will take you to a page which contains 3 questions. (1) Find an Export Assistance Centre near you- Click the drop down arrow and select the city and state which you reside in or where the business may be headquartered from. (2) enter a U.S. Zip code- This should be the zip code for the city which you selected in question 1. (3) Find Export Information by Country- Click the drop down box and select the country you are interested in expanding into. Once you do this, the countries information will appear and you may access specific information on the left hand side of the page. You may also use the Internet or Strayed databases to conduct any additional research. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to discern the organization(s) that you have used. Tip: Review previous discussion posts. You may have already started something that you can expand upon in this assignment! Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings:
  • The Market Research Data Base (for Question 2)
  • Market Research Information (for Question 3)
  • It’s Your Call – Where Are You Going to Look When You Need Information? (for Questions 4 and 5)

Write a five to seven (5-7) page paper in which you:

4. Provide a brief (one [1] paragraph) description of the company that you are working for.Note: Consider the type of products / goods the company provides, the company mission, how long they have been in business, etc. If any of this information has changed from the Week 4 discussion, please make edits accordingly.
5. From your research efforts on the U.S. Commercial Services site, recommend at least one (1) country that could possibly use the company’s product or service. Propose one (1) approach that the company can take in order to expand to the aforementioned country (is).
6. From your research efforts on the Global Trade site, recommend at least one (1) country that could possibly use the company’s product or service. Propose one (1) approach that the company can take in order to expand to the aforementioned country (is).
7. Determine which of the two (2) sites provides better marketing research information in relation to the company. Suggest reliable methods that you could use in order to fact check the accuracy of either site.
8. Provide your opinion as to whether or not the market research you have found on these sites is reputable. Provide a rationalefor your response.
9. Use at least six (6) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
• Compare global market research to domestic market research.
• Create best practices for a global research strategy.
• Examine the relationship between segmenting and positioning and the global marketplace.
• Use technology and information resources to research issues in global marketing management.
• Write clearly and concisely about global marketing management using proper writing mechanics.

The specific course learning outcomes associated with this assignment are:  The link to upload Assignment 2 into Turn it in is located in the Student Centre at the bottom of the page. Simply click it and you will be able to upload your paper.

Assignment of week 4

Strayed University
MKT515/ Global Marketing Management
February 01, 2016

Assignment 1: Risk Comparison
Do-It-Yourself Computers has been in service for 15 years. The company started in 2001 right at the peak of the dot-com era. These computers come in all arrays for the simple home based business to the technologically advanced and high speed game playing computers. Do-It-Yourself Computers has what every customer needs. Do-It-Yourself Computers provides an individualized computer that is perfect for each individual.
Country 1 The Safe Bet
The major trade in New Zealand is agriculture. The country promotes a stable financial base through the export of plants and animals in the form of food substance and bi products. New Zealand exports mainly to China, Japan, Australia, and the United States. It exports concentrated milk, goat and sheep meat, wood, butter, and frozen bovine meat. This makes up over fifty percent of their export industry and accounts for a total of $12.75 billion (Observatory of Economic Complexity, 2013). New Zealand’s topmost imports include petroleum, vehicles, computers, and delivery trucks from Australia, United States, China and Germany for a total estimated $10.15 billion in 2013. This is quite substantial for an island nation.
Business Activity in New Zealand is stable with great policy continuity. The loose monetary policy that New Zealand has adopted will allow for the continuous growth as funds continue to flow to various sectors such as housing and financial investments.
Ease of doing business is based on the regulatory factors and governmental controls on businesses. Higher scores in this element denote that the regulations are standardized and that there is a favourable environment for such business to flourish in conducting processes. This makes it very simple for the computer company to start and operate efficiently. More business comes from the ease of which companies are able to do such business. This has a greater potential for taxes to be paid by the business that will boost tax revenue and build a stronger economy.
New Zealand is great for dealing with construction permits. These permits are tied to safety concerns and economic stability. Building is a major source of income and gross domestic product (GDP) for the developed world. For every job in construction, eight more jobs are created. New Zealand creates more jobs in less time with more economic stability. The increase in property rights constitute a positive formation of capital and thereby create positive cash flows.
New Zealand is good for retaining steady electricity. The manufacturing and development of computers is reliant upon electricity. Companies need electricity just as much as they need workers. A great deal of business is gained through steady and uninterrupted power supply. Loss of revenue could result without a steady and reliable source of electricity.
Getting credit helps the business grow and extend such credit itself. The must be paid back and creditors must have a sure way to be able to collect such debt. The ability to collect debt is backed by laws and legal implications that are necessary for the well-structured government to better enable the credit to be extended and debt of such credit to be collected. Credit can be extended as the company can show that it is profitable and can pay back the funds with low interest over time. Credit history can be reviewed by lenders at established banks and loan mediums.
Minority investments help companies grow without having to look for help from banks. New Zealand will help Do-It-Yourself Computers grow by establishing self-governance that does not allow insiders to dictate regulations and lend to inside investments at rates that are lower than the actual market rate. This will provide transparency for the investors. Investing will be made on accurate and true information. Investors will inevitably help the company grow while maintaining trust along the way.
Taxes are a big part of business. Tax laws and regulations are designed to stabilize the economic growth while providing for public services and keeping business costs low. Health and education are among the most important services that are provided for by taxes. This enables a strong connection between an effective government and its citizens. New Zealand has a strong government that enables Do-It-Yourself Computers to thrive and expand through paying taxes.
Economic growth is directly related to international trade. Per capital income increased two percent in fifty years with real world trade increase of over six percent. Do-It-Yourself Computers will help increase supply chain activities while assisting in the increase of per capita income in every boarder it crosses. This will help sustain business activities and supply chains while creating more business.
New Zealand promotes contract enforcement through commercial courts. This enables dispute resolution to be faster and simpler causing less cost and time to be needed. Economic growth depends on predictable case resolution with easy public access. This also enables easier access to credit through enforcement of contractual obligations. Access to credit develops taxation policies and thus grows the economy. Firms are able to invest and mitigate risk with trust in the judiciary system.
Solvency is the ability to pay long-term financial debt. Liquidation of businesses prematurely shadows the economy with the heavy stipulations of bankruptcy. New Zealand policies governing insolvency helps to discourage lenders from entering loan agreements that are high-risk. Managers and investors are also risk adverse in insolvency issues. Low bankruptcy rates keep creditor costs low. Do-It-Yourself Computers will have trust in the credit system. Managers and investors will be willing to do more for the company.
Property rights create value for the firm (Foss & Foss, 2005). The ability to protect these rights give the firm an asset that increases in value in direct proportion to the inherent value created by the firm. Registering property can be a very complex task. New Zealand scores at the very top for registering property. This means they are not consuming time and money in the process. Property can be bought and sold very efficiently. The process directly affects growth, production, and investing. These elements are streamlined through the ease of transferring property rights. New Zealand has an upper hand in land and buildings to process materials.
The key capitalization opportunities lie in the ability of the development of information technology for New Zealand as it appears to be geographically isolated. Technology allows marketers to communicate from anywhere without having to be in the office (Kotare & Helen, 2014). There is a minimal risk of technology in New Zealand. Information technology is paving the way to advancements through manufacturing in agriculture. This is leading to the advancement of fields such as forestry, ‘green’ technologies, and electronics. The population of the country has integrated many technologically advancing views into its customs and way of doing business.
New Zealand is highly dependent on agriculture for its export products. Bio technology and green opportunities are leading research and development fields that could benefit the country and help it hold its ranking as a top country for which to do business. Education has not been up to par in recent years. The education system is lacking in international student growth. The overall tuition fees paid has not hampered the amount donated to the economy.
The donations exceeded three times the amount received in tuitions in 2012. The amount donated was over two billion New Zealand Dollars (NZD) (Country Reports- New Zealand, 2015). The exchange rate is currently NZD 0.65 to USD 1.00. The NZD is expected to decline against the USD substantially as the United States tightens its monetary policy and raises taxes and New Zealand loosens its monetary policy and lower taxes. The company could benefit as the United States would import more computers considering no increased tariffs on imports from New Zealand are extended.
Country 2 The Risky Adventure
Chad exports crude petroleum and copper ore. This accounts for about three billion dollars in exports. Chad exports to the United States, Japan, India, China, and France. Chad imports include excavation machinery and medical treatment substances. Chad imports mainly from China, Japan, India, Luxembourg, and Nigeria (Observatory of Economic Complexity, 2016). The trade balance is substantial considering their rankings.
Ventures will be deterred in Chad as it is more difficult to do business in the country. Chad is a poor and undeveloped country in Africa (Chad 2015 Country Review, 2015). The government is unstable and constantly under attack. Chad receives aid from the United States, European Communities, and various international organizations. Chad is marred by political violence and crime. This country came to its current position through instability and the inability to reform. Neighbouring countries play host to insecurities that mark political unease and poor economic conditions.
Do-It-Yourself Computers would have a difficult time starting a business in Chad. There is much poverty and sickness. Capital and infrastructure are unattainable. Government control of business would make it difficult for companies to compete. Strict control of business by government and organizations would make it impossible to grow financially or to expand.
Buildings in undeveloped areas are susceptible to faulty design and not being up to code. This causes buildings to be erected without proper construction. The buildings later collapse causing fatal injuries and death to many citizens. The inability to properly construct buildings for its processes leaves Do-It-Yourself Computer no operational base in Chad. The company can haul in trailers or have trusted companies come to Chad to build them. This would be much more expensive. It would be well worth the cost to ensure safety.
Obtaining electricity is an issue. Electricity is a major element needed to run business. Do-It-Yourself computers could build wind turbines to generate electricity. This would take time. The only other option is generators. It would be a substantial cost. There is the consideration that Chad exports crude petroleum. Refining it may be an issue. Sending it to a refinery also leaves the company open to tariffs on imports considering the government will attempt to make money by any means possible.
Property rights processes in Chad may be difficult. This means that there will be more time and therefore loss of money tied up in the process. Registering property will take away from time that could be used for production, growth, and investing. This is significant for the computer industry as the manufacturing and repair of items requires clean and cool conditions that are not attainable in Chad. Registering property and having it inspected and properly constructed can ensure quality and promote stable business in Chad.
Getting credit in Chad may be an issue. Political instability does not allow for the proper functioning of financial institutions. There may be a better chance of obtaining credit from outside the country to complete building the business. Obtaining credit would not be an issue except that banks will question the stability of the business venture in Chad and may be reluctant to allow large sums of capital go to building in such an unstable environment (Schaeffer, 2001). Do-It-Yourself Computers would be better off seeking investment through private firms or investors.
Getting credit through investors will prove even more difficult. The reluctance of Chad to protect minority investors adds to the issue that no transparency and trust in business or banks pervades. Credit is also near impossible as there is a lack of tax revenue due to lack of businesses in Chad. Less individuals and companies are paying more taxes. This is still leaving much to be desired in economic improvements for sustaining businesses to prevail (The World Bank, 2016). This lack of businesses is from difficulty in start-up and lack of regulation. The process runs full circle.
Trading across borders is difficult with crime and lack of regulation. This could be made easier with the advent of secure installations for delivery by air. Enforcing contracts is more difficult since there is lack of business and regulation. Trading outside of the area is near impossible because Chad is land locked. Surrounding areas are as unstable and undeveloped. Education, reform, and control are among the greatest possible means to stabilize Chad.
Resolving insolvency would be near impossible in Chad. There is no regulation or control. Businesses would be sure to fail before they started. Bankruptcy would only hurt the economy that much more. The only way to bypass this is to ensure complete ownership and control of the location Do-It-Yourself Computers owns and operates.
It’s Your Call- What Are You Going to Choose?
Various risk assessments have been introduced and ways to bypass those risks as they were mentioned. The views of the economic and financial standpoint lie with individual views as of how to correct them. Do-It-Yourself Computers would develop a plan to attempt to mitigate each proposed risk. A plan will not fail unless the company fails to plan.
The clear choice is to start a Do-It-Yourself Computers in New Zealand. New Zealand has a political and economic climate that is perfect for starting a new business. The supply chain is in good order. The financial awards will be astonishing as one of New Zealand’s major imports is computers and the information technology field there is in great demand for other goods and services.

References
Chad 2015 Country Review. (2015). Chad Country Review, 1-257.
Country Reports – New Zealand. (2015). New Zealand Country Monitor, 1-19.
Foss, K., & Foss, N. J. (2005). RESOURCES AND TRANSACTION COSTS: HOW PROPERTY RIGHTS ECONOMICS FURTHERS THE RESOURCE-BASED VIEW. Strategic Management Journal, 26(6), 541-553. doi:10.1002/smj.465
Kotare, M., & Helen, K. (2014). Global marketing management (6th Ed.). Hoboken, N.J.: John Wiley & Sons, Inc.
Observatory of Economic Complexity (2016). Chad. Countries. Retrieved from http://atlas.media.mit.edu/en/profile/country/tcd/
Schaeffer, M. S. (2001). International Credit and Collections: A Guide to Extending Credit Worldwide. New York: Wiley.
The World Bank. (2016). Why it matters in paying taxes. Doing Business. Retrieved from http://www.doingbusiness.org/data/exploretopics/paying-taxes/why-matters