ASSIGNMENT INSTRUCTION

(on BOFFI (A): MANAGING INTERNATIONAL IN LUXURY GOODS) now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.

Your Management brief should include:
1. Title Page

2. Executive summary

3. Table of contents

4. Introduction
It should be impressive

5. Internationalization
– External Analysis of Brazil and Chile (Macro, micro and industry lifecycle)
PESTEL ANALYSIS, INDUSTRY LIFECYCLE

– Motive for Internationalization (USE organization factor, external factors)

– Evaluation of National Competitive Advantage
USE PORTER’S DIAMOND
– FIRMS STRATEGY, STRUCTURE AND RIVALRY
– DEMAND CONDITION
– FACTOR CONDITION
– SUPPORTING INDUSTRIES

– Evaluation of mode(s) of entry
(use Suitability and feasibility)

6. Conclusions and Recommendations
(including pros and cons)

8. References (you should use reliable and good quality of reference, please don’t use silde share and Wikipedia)
9. Appendix (if required)
Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the Harvard Referencing Style.

Word Limit: 2200 words, using the standard Management Brief format described above.