http://isbninspire.com/pdf123/offer.php?id=B002G54…

Alleviating Poverty Through Profitable Partnerships Globalization Markets and Economic Well Being By Patricia H Werhane Scott P Kelley Laura P Hartman Dennis J Moberg

READ CHAPTER 4

Identify a corporation that has been challenged by smart mobs and draft two separate documents:

one, a branding or public relations response to a particular critique and two, a set of morally responsible strategic recommendations for the corporation to pursue in light of its core competences. (This presentation should include an explanation of how such activities help us better understand different mental models and approaches to the question of ‘social’ responsibility.)

answer that in word document and also do a power point