Clearly describe the topic that you are studying. – Place the topic in context, and explain why it is an interesting topic to study; for example, what are the main policy concerns around this topic, what is the focus of the media coverage on this topic, what are the big open questions or puzzles related to this topic, etc. – Focus on a specific aspect of the topic and discuss it in sufficient detail, providing supporting evidence for any claims made. – Have a clear writing style and a clear and cohesive flow of arguments.