Read the HBS Case “Cola Wars Continue: Coke and Pepsi in 2010” at least twice. Discuss the case with your teammates. Then answer the following questions.
- Soft drink industry has been historically profitable. Why?
- Compare the economics of the concentrate business to the economics of the bottling business. Why do you think the profitability is so different between these businesses?
- How has the competition between Coke and Pepsi affected the industry’s profits?
- How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?
I am looking for a substantial industry analysis in this assignment. The more concepts of external analysis you cover, the deeper your analysis will be
https://wenku.baidu.com/view/1fffaa3ff46527d3240ce05b.html###
use this link to answer the questions. This link provides the case study to help answer the questions. please do not use any outside resources apart from this link provided.