1. Describe Porter’s three generic strategies (differentiation, focus and cost leadership). Make sure that you compare and contrast each strategy to the others. Discuss under which circumstances each strategy should be used, and give examples of brands or companies that use these strategies. Which of these strategies relate to the marketing concept and the production concept? Explain.

2. What is the difference between a marketing strategy and a marketing tactic? Give examples.

3. What are marketing metrics and marketing dashboards? What is their purpose in marketing strategy?

4. What is the purpose of a Strategic Business Unit (SBU)? How are SBUs identified in a corporation? What is meant by portfolio analysis in strategic marketing?