From Saudi or Middle East market, select an example of partnership between two companies (acquisition, collusion, joint venture, value-chain partnership, mutual service consortium, licensing arrangement…) and answer the following questions:

• Briefly present the two companies, members of partnership (Industry, location, size, competitors, activities…). (Max 400 words)- (1Mark)
• What is the kind of this partnership and what are its main reasons?(1Mark)
• What are the issues brought up by the companies during partnership? (1Mark)
• Evaluate the competitive advantage of the partner- companies. (1Mark)
• What is the method used by the partner-companies to manage the organizational culture? underline the pros and cons of this method.(1 Mark)