for numbers 1-5 write a minimum of 1200 words and 3 scholarly sources
1. Research a product or idea from a company such as Microsoft, Google, or Apple that failed during the steps of new product development. What step/stage did it fail? Why?
2. What significance does packaging have on the consumer when comparing similar products?
3. Discuss the differences between price skimming and penetration price. What effects did the strategy incorporated by Netflix have on the movie rental business?
4. Discuss an example of each of the following: A) Psychological Pricing B) Reference Pricing C) Discount Pricing
5. Bad publicity can break a company. What can companies do to offset negative publicity that has gone “viral” through sites such as Facebook, Twitter,
YouTube