Read attached case one,two and answer the questions at the end of each page.
case one question:
Who are the stakeholders that need to be most considered in order to achieve success?
• What risks does EI face in this project?
• What approach should EI take to ensure that this project does not fail?
• How should it implement the CRM software for the other 114 locations?
Case two quostion :
Recently, the demand for Coolarpess’ beers has unexpectedly propelled up when American actor Jason Segel featured in an episode of popular CBS sitcom “How I Met Your Mother” drinking a screw cap beer and helping Randy (Will Forte) to start a brewing company named Coolarpess. Beside company name identification, Coolarpess’ beers are sealed with screw caps, too. Coolarpess’ CEO wants your help to adapt to the increased demand. What recommendations would you give him?
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