Choose Marvel Corporation as a case study and critically analyze its media power.

The case study essay should include the following aspects:

– Media ownership

– Media policy relevant to its development

– Media markets: process of commercialization

– Media users/consumers

Structure of your case study:

– Introduction

Articulating key concepts relevant to your case study including ‘media power’ and the political economy of media approach. Making reference to key concepts covered in this unit is essential.

Provide a brief history of your chosen corporation. Outline key argument/s here, for example, what power this corporation has and how it exercises such power. Make sure you follow your arguments through in the following sections.

– Economic Power

This may include financial reports and market share information. You may also want to discuss corporate structure and corporate strategies.

– Political Power

This section may include ownership, board of directors (the interlocking of power), lobbying effort. It could also be about the company’s dealing with labour relations and about its corporate social responsibilities.

– Cultural Power

This could be about the influence of its commodity (both products and services) on the wider cultural domain: on everyday life (e.g. Disney’s ability to define ‘happiness’), on social norms (e.g. youtube’s influence on ‘sharing’ as a social practice), on the nature of products and its markets (e.g. Nielsen’s ability to define commodity audience and advertising).

Words:3000

at least ten academic references and use Harvard style

10 mins ago