please do double space, 5 pages
Section 1: Major Industry Players
Who are the major industry players – both individuals and corporations within this segment? How have they shaped or contributed to the development of this segment? Briefly profile each industry player that you identify. Note:this section should discuss contemporary players rather than historical figures.
Section 2: Scope and Influence of Segment
Define the size and scope of the industry segment. Discuss the financial impact of the segment. What are the major revenue sources? What are the major expenses within this segment?
Section 3: Segment trends
Identify the “hot trends” within the industry segment. Discuss how the trends influence and impact specific demographic groups and consumer behavior. Note: trends are occurring the present. Be sure to discuss what is happening NOW.
Section 4: Future Outlook
Discuss future trends projected for the segment. What opportunities for growth exist? What challenges will the segment face in the future? How will these opportunities and challenges shape the segment in the future? Note: future trends are what WILL HAPPEN. These should be distinct from what you discuss in Section 3 and should forecast what will happen in the industry segment in the future.
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