Utilize the same product/service your team chose for Week 3. This is the second part of this classes team assignment. It will be the same company that the instructor approved.

Develop a 300 to 400-word response that analyzes the following:

• Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.

Format your paper consistent with APA guidelines.