BUYING A SNOWBOARD FROM REI SPORTING GOODS.

***THIS WILL BE BASED ON GREAT EXPERIENCE I HAD BUYING A NEW SNOWBOARD FROM A VERY KNOWLEDGABLE SALES PERSON THAT TOOK TIME TO FIT ME WITH A NEW BOARD AND BOOTS. THIS IS THE BOARD I BOUGHT

http://arborcollective.com/snowboards/products/swo…

I BOUGHT IT AT REI CO-OP

Recall a recent positive sales exchange you have had as a customer. This could be as a customer in B2C sales or in business in a B2B interaction.

Complete both parts of this assignment.

PART I

Answer the following questions in a 350-word paper:

• What is the difference between B2C and B2B sales? Which is your experience?
• What were you purchasing, and where?
• How did the interaction between you and the sales person begin?
• Was there ever a point where you wanted to discontinue your interaction with the salesperson? If not, why? If so, what made you continue?
• What did the salesperson do well? Explain how.
• What could the salesperson have improved on to make it a more positive experience for you? Explain why.
• How did the transaction end?
• What did you learn from this interaction that could help make you a more effective salesperson?

Format your assignment according to appropriate course-level APA guidelines.

PART II

Reverse your role for this part of the assignment.

Describe a hypothetical situation where you are the salesperson. You may choose either a B2C or B2B scenario:

• Choose the item to be sold.
• Choose the venue (brick-and-mortar, online, and so forth).
• Describe how you would approach your customer. What communication style would you choose and why?
• Explain how you would keep your customer interested.
• Acknowledge where you might lose your customer and how to counteract this.
• Describe how you would close the sale.

Create a 6- to 8-slide Microsoft^® PowerPoint^® presentation that describes your hypothetical situation.

• For Online and Directed Study students, these are Microsoft^® PowerPoint^® presentations with notes.