New Business Paper
You are an account executive at an advertising agency. In an
effort to identify new business, your boss has asked you to write a
summary about an existing product.
Write a 700- to 1,050-word paper discussing an
existing product—such as a sports drink, household product, car, or
computer—that you think is not marketed effectively.

Describe the various types of media communication—such as
television, radio, magazines, and the Internet—that are being used
to advertise or sell your product.

Explain why you think these forms of advertising were chosen
and why they have not successfully influenced consumer buying
decisions. Justify your explanation using data such as statistics
on the advertising campaign.

Recommend how to market the product effectively.

Identify the primary medium you would use to market the product
and explain its role in communicating to the public. Justify your
decision to use the selected medium by including data such as
statistics on the medium’s success rate.

Format your paper consistent with APA

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