Social Media Marketing Plan (200 Points)

I have done around 6 pages that describe and analysis that brand I chose. So, all I need to support my ideas and give at least 5 recourses and 5 work citation. I need to finish this assignment with 10 pages or more. Please focus on the question that have more points.

• Goal of exercise: Agencies and consultants often seek out brands or companies to target as potential clients. This assignment will help you to learn how to identify a potential customer, analyze their current social media efforts, and recommend ways to change or enhance their current strategy.
• Instructions: Research and analyze potential companies to target as a new client. This can be a local, regional, national, or international brand. Analyze that company or brand on social media and how they use different channels to convey their marketing messages. You will be expected to critically evaluate the brand and their activity on all social channels from their blog to their various social platforms. The paper should address the following:
  1. Introduce the brand you are selecting and why (20 points)
• I have done this question but need more detailed that support the question.
  1. Describe the brand’s social media presence. Where are they active? How active are they? (20 points)
• I have done this question but need more detailed that support the question.
  1. Analyze the brand on social media. What personality are they trying to represent? What is their tone of voice? Do they have a mascot or spokesperson? Do they use influencers? Who do they seem to be targeting? (25 points)
• I have done this question but need more detailed that support the question.
  1. Conduct a SWOT analysis. What are they doing well? What are they not doing well? What opportunities could they take advantage of? What are similar companies or competitors doing that this brand could take advantage of? How are they integrating social media on their website and in traditional marketing? (40 points)
• I have done this question but need more detailed that support the question. However, I need more references and work citations.
  1. Conclude with at least 4 recommendations for this brand or company to improve or expand their presence on social media (40 points)
• I have done this question but need more detailed that support the question. However, I need more references and work citations.
  1. References/screenshots throughout to textbook, class materials, case studies, and articles (25 points)
• References and sources must be used throughout the paper.
  1. Works Cited/Bibliography with at least 5 sources that you use throughout the paper (20 points)

References and sources must be used throughout the paper.