Business Model Plan
Using the Osterwalder and Pigneur text as a resource (coupled with the other resources of the course) examine and discuss the observable patterns designs and strategies seen in your business model. You should also integrate metaphors (Morgans) and framing (Bolman & Deal) into the discussion of your organization/business. This paper will serve as an investigative tool to inform you further about your business model so that you will be prepared to comprehensively diagnose/assess your model and propose recommendations in your final project for the course. You could say that this weeks work lays the groundwork for moving into the substantive diagnosis and assessment expected in your final paper. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works particularly in the investigation of patterns design and strategy. There are also various YouTube-type videos on the web that demonstrate the use of the canvas for this phase of your work with your canvas.
Instructions:Write a 600-750 word paper that presents your conclusions about the pattern(s) design(s) and overall business strategy depicted by your canvas. Metaphoric and framing applications should also be discussed. The paper should be written in third person and is not reflective (first person not acceptable). A title page and references page with a minimum of three sources is required (no abstract needed).
IMPORTANT NOTE:One of the common errors that students make in the writing of this paper is to limit the discussion of the frames (Bolman & Deal) and metaphors (Morgan). Do not merely mention these items but discuss the implications of them. What frame best depicts your organization and why? What does it tell you about the effectiveness of the context/perspective of the interactivity within of your model? Make the same sort of consideration in relation to the most appropriate metaphor that describes the functionality of your organization/business. Look for the so what in your consideration of pattern design and strategy. This is where the consideration and reflection based on your modelwith added insight via the frames and metaphorsprovides you a substantive understanding of the implications of the pattern design and strategy. Consideration of change or confirmation of directionwill be revealed in this process.
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