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discuss what are the advantages and shortcoming of Nielsen’s panels for measuring media consumption

it is about Nielsen company. I have already done the advantages and disadvantages with resources that I took after I complete reading from http://ratingsacademy.nielsen.com/ . However, the professor needs more explanation about the advantages and disadvantages PLUS take a side with pros or cons with supporting opinions with evidences.

I need one more page + what I have already written.

http://ratingsacademy.nielsen.com/ I need one more page + what I have already written.

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