My topic is on P&G, focused on ‘Charmin’. I need help in answering these questions that display the crucial role market research has to play, and also if product managers are using it effectively.

– Does marketing research influence the product’s competitive advantage? Why or why not?

– Does market research play a role in the distribution channel decision?

– How is market research incorporated in the advertising stage?

– Include whether or not you believe market research is conducted only at the beginning of the product life cycle and explain your rationale.

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