Overview

Though flexibility and adaptability are often required in today’s business world, organizations still require a roadmap that encompasses the parameters against which they will make managerial decisions as well as the steps they plan to take to ensure they get from point A to point B. This assignment will ask you to develop a 3-year strategic plan for an organization with which you are affiliated. It could be your place of employment, a volunteer organization, a sports team, a religious organization, or even your child’s day care facility. The assignment will ask you to develop your strategy in three phases: strategy formulation, strategy implementation, and strategy evaluation.

Overall Instructions

This assignment is designed to expose you to the complexity of a strategic plan and the measures required for properly implementing and evaluating a plan. It will allow you to:

1. Expand your knowledge of strategic planning within an organization.
2. Develop your ability to use strategic planning tools.
3. Contribute to your ability to assess the strategic directions and plans for an organization with which you are affiliated.
4. Create a fully implementable strategic plan.

The assignment will be submitted in four parts throughout the semester. The staged approach is designed to allow you to submit drafts of the three main areas of the project so that early feedback can be incorporated into your final project submission at the end of the course.

Instructions

Prepare a draft document for review by your professor that includes the following:

• Set of measurable objectives for next three years (i.e., specific things that the organization can do to successfully implement strategy).
• Organizational chart that would allow for above objectives to be met. If this deviates from the current structure, develop a rationalization for proposed new structure and steps required to move the organization to a new structure.
• Product positioning map.
• Projected income and balance statements for next three years. These should indicate the impact of your strategy. This is not an accounting course, but you have taken accounting at this point, so draw templates for basic statements from these experiences. You will primarily be evaluated based on the logic of your information, not on the accounting principles being applied.
• Assessment of present value of your organization – what would it be worth in today’s market in its present state and might be worth if this strategy is successful. The course only touches on valuation so you will be evaluated based on the logic of your information, not the valuation itself.

Evaluation

Phase 2 will be marked in their entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.