1. Explain how CPFR can be used to reduce forecasting error. Question 10? Question 10 In the Stokely Company, marketing makes a sales forecast by developing a sales force composite. Meanwhile, operations makes a forecast of sales based on past data, trends, and seasonal components. The operations forecast usually turns out to be 20 percent less than the forecast of the marketing department. How should forecasting in this company be done? 2. Under what circumstances might CPFR be useful, and when is it not useful?

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