Scenario
BELLAMY – https://bellamysorganic.com.au
The organisation (Bellamy) is currently considering its market development in China. The ONE strategic initiative that has been chosen is to open a few branches in dominant cities in China. *take into account the recent issues that Bellamy experienced before with China.
TASK : Explain how the organization will measure the strategic initiative proposed. Focus specifically on:
- A set of key success measures for the strategic initiative, using Balance Scorecard.
- Draw a clear strategy map that indicates the key success measures and their hierarchical relationships to support the Balance Scorecard.
- Does the plan meet the SAFe criteria? Justify.
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