ASSIGNMENT INSTRUCTIONS Word count: 1800-2000 words excluding your referencing.

Appraise the causes and patterns of business failure and marketing’s role in a business turnaround programme. With reference to contemporary theory and case studies, critically discuss the key emerging issues in modern day marketing strategy. You are required to carry out substantial research in order to successfully complete this assignment. Your report should cover:

1. Appraisal of the causes and patterns of business failure. (around 700 words)

2. Marketing’s role in a business turnaround programme. (around 600 words)

3. Critical discussion of the key emerging issues in modern day marketing strategy. (around 700 words) Make sure you reference all of your sources using the correct APA referencing conventions.