Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

• What are the main reasons an ethical consumer would want to use Ethical Consumer’s rating system?
• Why would a company care what Ethical Consumer writes about them?
• What is the purpose of the manifesto?
• Why do so few companies score well on Ethical Consumer’s rating scales?
• What is the role of Ethical Consumer in organizing boycotts?