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Integrated Global Marketing Case Study

Develop a 10–12-slide PowerPoint presentation that analyzes the company, product, and current marketing situation of that company, and recommends a new marketing strategy that will improve the potential for the product in a global market. Explain how the recommendation will add value to the company and product brands as well as build customer loyalty.

Note: The assessments in this course build on each other. You are strongly encouraged to complete the assessments in sequence.

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