Introduction of the luxury watch brand- Rolex (3000 words)
- Rolex’s reputation from the perspective of different stakeholders. Please use some reputation theories to support the argument.
- PESTLE analysis of Rolex
- The internal and external issues (risks, problems) that Rolex face.
- Force Field Analysis of Rolex
- Explain Rolex’s CSR (Corporate Social Responsibility) strategies. Then provide at least three examples to illustrate how Rolex contribute to the society. (1500 words for this question)
Please include the references.
Total: 3000 words