Assignment Tasks

Marks

Approx. Length of write-up

1. Marketing emphasizes consumer’s orientation as well satisfaction in order to maximize profit. However, marketing concept is taken in terms of selling and advertisement. Distinguish marketing with selling and advertisement.

10

500-600 words

2. Suppose you are the Marketing Manager of a banking firm. Your bank has planned to open new branches in Oman.

• What factor do you think will act the choice of marketing the most and why?

• Suggest some growth strategies after conducting an opportunity analysis

Analysis=5 Strategies=5

10

400-500 words

3. Describe some of the strategies for the effective marketing and advertising in rural market. Also, explain the innovative use of media in rural market.

10

400-500 words

4. Segmentation and positioning

• Discuss the pricing strategies of the product.

• Propose a segmentation and position strategies for new product” Silver Credit Card” for local market in Oman

total words count 2000 .

Each question is an individual essay has an introduction, body and conclusion . Each Essay must be organized into introduction, main body (elaborating the main idea with an appropriate insight from the literature) and conclusion.

I will attach the assignment.