I’ve started this assignment – – it needs to be restricted and more information added to meet the word count. Draft 1 Word doc contains what has been written so far. The Marketing Plan doc is what needs to be in the assignment.

The product is: Extend-Ur-Shade Visor (extended sun shade visor)

Week 1

Complete Section I of the attached MKT 308 Marketing Plan Template. In this section you will introduce the company and product or service for your marketing plan. This should be a new product or service, or a new positioning or market for an existing product or service.

In Week 1 you should address the following elements in approximately 650 words:

*I.A. Product/Service Description.

* I.B. Mission Statement and Values.

* I.C. Marketing Objectives.

Include a minimum of two scholarly sources