Premium Pricing is when they charge a relatively higher prices.

Penetration Pricing this is when the price is charged for a product or service is set falsely in order to get market share.

Economy Pricing is a valuation technique which assigns a low price to selected products.

Psychological Pricing is used when the marketer wants the consumer to respond on an emotional rather than rational bases.

Promotional Pricing is a very common pricing promotion. Like buy one get one free.

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