APA format 2-3 pages is ideal
The discussion is expected to cover the following five issues:
- What’s the main story?
- Why do you find this article interesting?
- How is the article related to marketing research? E.g.,
- What are potential benefits and limitations of this article? E.g.,
- What additional research could be done? E.g.,
What business problems were addressed in the article?
What research method was used to collect the information?
What are the main findings?
What business decisions would benefit from such information?
What are limitations of the research method used in this article?
What additional information can be collected?
- What research method would you suggest in order to collect the additional information?
this is the link to the article id like to use