Choose a global company that you feel does an excellent job of marketing its products and services. Describe to your colleagues why you think this company’s marketing strategy is successful. How does the company avoid self-reference criterion and ethnocentric behavior to effectively market to different regions?

Use at least two examples to support your thinking and cite your examples in your posting using APA style.

When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?