Think of your analysis as a story that must have a story structure when presented.

All data has a story to tell. Many people present just the facts. The who, how, and why related to the data are missing.

• Who does it affect?
• How does this data relate to our audience?
• Why do we care?

That’s how people remember data . . . with a story.

Your analysis of the data should be factual, yes. However, it should also be interesting, simple, and memorable. It should be a story.

First Post
For this discussion post, please explain the importance of storytelling and why it should be a part of your data analysis. Tell a story by using examples and specifics.