An organization is often blinded as they focus on their own internal workings solely and in doing so, lose sight of their company’s life-line, the customers (Katz & Green, 2014). If not addressed, customers will provide feedback for only so long before they may decide to move on to another suppler. Responding back to the customer provides a level of empowerment, giving them a sense of ownership for the goods and services they receive. Thoughts?

in 4- 5 lines only

Reference

Katz, J., & Green, R. (2014). Entrepreneurial Small Business. New York: The McGraw-Hill Companies, Inc.