Topic: The benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs
This paper should be a formally written research paper that is 3–4 pages, double-spaced, with references. You are also expected to prepare a PowerPoint presentation using the information in your written paper. Review the grading rubric to make sure that your final project/paper includes all the items needed.
Select one of these information systems:
FedEx
UPS
U.S. Postal System
Mobil Speed Pass
EZ Pass Toll System (similar to those used for NY/MA/NJ/NH, etc.)
SunPass (toll payment system used in Florida)
RFID Inventory Tracking System (used by Wal-Mart, Target, any other retail store, any government agency, any supermarket, car dealerships, or car rental company)
Catalog company’s shipping process, inventory system, or billing system
LL Bean
Lands End
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