1. How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?

2. How has GE unified its various brands under one marketing umbrella (or brand)?

3. How has Twitter gone from a US-based company to a global entity?

4. What are some specific branding guidelines for small business?

5.Contrast consumer and organizational buying behaviors.

6.Evaluate business to business buying behavior.

7.Analyze post purchase processes, consumer satisfaction, and metrics to evaluate customer loyalty.

8.Explain organizational behaviors taking into account business to business and business to consumer buying behaviors.