1. What is integrated marketing and how does it fit in a marketing plan?

2. What is the difference between fad, fashion, and style?

3. Has Toyota followed the Form or Function paradigm?

4. What are the various categories (5) of the service mix?

5. How does one manage new product/service ideas and bring them to market?

6. Discuss the stages of a product’s life cycle.

7. Demonstrate the effect of the various factors that influence a change in product mix.

8. Illustrate the steps involved in a new product development.