Purpose:

• The purpose of this part of the project is to demonstrate the student’s ability to develop a concise presentation suitable to present to a Board of Governors.
• The presentation introduces a comprehensive strategic and marketing plan with operating projections for a health care organization or department within selected urban or rural settings.

Guidelines:

1. Include speaker notes on PowerPoint presentation that would have been used for narrated presentation. Narration is NOT necessary. (10 Points)
2. Visual Presentation:
   1. Attractiveness & quality of visuals (color, font, image, text) (10 points)
   2. Readability & Flow (10 Points)
   3. Correct spelling & use of grammar & Reference Slide (10 Points)
3. Content of Presentation:
   1. Description of agency/facility (10 Points)
   2. Patient care delivery process/Model of care (5 Points)
   3. Description of the strategic plan (10 Points)
   4. Description of the marketing plan (10 Points)
   5. Discussion of Product/Service Line and Volume Projections (15 Points)
   6. Summary of proposal – Why should the Board Members approve your proposal? (10 Points)
   7. Reference slide (graded under visual presentation)